Every year, 59 plant companies open their greenhouse doors to a thirsty throng of plant buyers, retailers, product developers and growers. The ‘Flower Trials’ stretch from the The Netherlands to Germany, and offer the platform to showcase new plants, new marketing concepts and ideas, and to entertain guests and offer a meeting space for plants people.
I have been attending the flower trials for over 10 years now, and always attempt to see as many companies as possible, so that means lots of early starts and late finishes, with tonnes of coffee and stroopwafel in-between!
Here’s my celebration of ‘the best bits’ from 2017 (click on the photo to start each gallery):
17 innovative ways that plants were displayed:
21 exciting new plants that we admired:
7 different point of sale that we admired:
17 trends that we got a feel for:
7 drinks and snacks that we ate:
7 chill out and meeting areas we did business in:
11 great things that we took home: